Revolutionary Personal Transportation | Fiona Spowers

Riversimple has invented a sexy, carbon fiber, hydrogen fuel cell powered car–The Rasa. The production prototype zips through the streets of London at up to 60mph, but it is their revolutionary business model that is really turning heads. Riversimple offers the car, the maintenance, the insurance and the fuel all for one monthly fee. When one user is ready to upgrade to latest version of the Rasa, their old car is offered to the next customer at a reduced rate, thus creating an entry point affordable to everyone. The result is nothing short of a revolutionary business model that eliminates the environmental impact of personal transportation.

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